Anatomy of an Interview Gone Wrong, in which an NPR correspondent breaks down what went wrong in an interview.

These kinds of "behind the scenes" stuff can be very compelling. I would love to see an interview with Apple's iPhone product manager about the challenges of designing a device that dozens of other companies have tried and failed at.

As a follow-up to our popular Enabling the Social Company, we decided to focus on one of the most difficult problems faced by nascent community sites: how the heck do you motivate users to post?!

Steve offers up nine tips here (pdf), and we invite you to submit your own tips to our Facebook discussion forum devoted to the topic.

What I'm reading when I'm not playing with Facebook working.

Meatball Mondae (#1)
Seth Godin: "Just as technology propelled certain organizations through the Industrial Revolution, this new kind of marketing is driving the right organizations through the digital revolution."

One of the oft-cited fears that marketers have with user generated content is the lack of control over context. Do you really want your brand in a video some dude made of his rant about that stuck-up girl in his biology class? How do you prevent that?

I don't have an answer for that, but I do have a new question: do I want my profile showing up next to an ad like this one?

One of my favorite marketing books is Robert Cialdini's Influence: The Psychology of Persuasion. Influence explores the psychological principles behind successful sales and marketing tactics, which Cialdini defines as follows:

It's been 9 days since we released the white paper and we're delight to see that a few people are noticing.

Teresa Valdez Klein posted an awesome summary and really cuts to the chase with this:

The shortened version of these recommendations is to be human, be ethical, be transparent and accept the loss of control inherent to the social medium.

Nice use of conversational media by JC Penney. One thing we preach to clients when dipping their toes in the social networking waters is: ideas matter. Not very many people (Anyone? Anyone? Buehler?) are likely to engage with a retailing giant for the sheer joy of it. But they will join up if there is a good reason.

I've long been a fan of radio and, while it's come under pressure from the Internet, still believe it has a lot of legs to it. Unfortunately, beyond HD and satellite, there hasn't been a lot of user-centric innovation in the industry for a long time, and most of that is in the form of formats (did you know "classic rock" was invented in 1982?).

Living here in Boulder just down the road from their headquarters, we were among the first to see the Crocs phenomenon. And I have to admit I am one of those people who scratched my head the whole time because in my opinion they're, uh, the frickin' UGLIEST thing I've ever seen!

But I think that's part of the appeal, and Crocs clearly has done well by not listening to me. And every time people like me complain about them, they sell about a thousand pairs.

Check it out - the Daily Camera, Boulder's local newspaper, did a very nice article about our mountain biking site. The print version of the article was a half page and the photo was huge. Here's the original photo on the site.