Interaction. Engagement. Passion!
Enthusiasts using our sport and outdoor sites authentically interact and converse with participating brands
At the Enthusiast Group, we know that technology is only part of the solution. Through careful online community management, we help foster authentic interaction between brand and enthusiast. (Let us do it for you!)
Here are a few examples:
YourClimbing.com sponsor Pixie Mate donated gift packs as contest prizes; this winner posted a glowing 7-paragraph review (unsolicited). Contests are a great way to entice participation and generate warm fuzzies...
Best Post of the Week prizes can generate brand loyalty -- and spontaneous outpourings of affection...
Branded "social blogs" encourage enthusiasts to share their passion for your product...
Social networking sites frequently attract enthusiast product reviews -- solicited and unsolicited...
When you do a good job as community host, your enthusiasts will appreciate it and let you know. That's brand loyalty...
