Now you can OWN the conversation in your niche

Social networking strategy can take on many forms. One of the most powerful is to take ownership of the conversation in your company's niche market(s).

For example, an outdoor retailer might want to create social networking sites for its dominant sports, like kayaking, climbing, hiking/backpacking, running, mountain biking, cycling, etc.

As community host, your company benefits from gathering the mavens -- the super enthusiasts and the biggest spenders -- in your market, and engaging with them.

Conservational media meets conversational marketing.

Mock branded social networking website...

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