Experts in social media, social networking and conversational marketing

How to Write a Cover Letter

Recently we decided we need to hire an editorial coordinator to help manage the river of new stuff coming in every day as well as reach out to our members. And also create and edit video. And also help us figure out what contests to run. And actually run the contests. And do just about anything we can think of that we don't have enough time to do.

In other words, we needed someone with a diverse skill set and the energy to keep things moving in the right direction.

So Steve wrote a job description and posted it anonymously on Craigslist. Everything we received was rather ho-hum. Until one day...

Dear Steve, Derek and Walker:

The jig is up: your group and its Websites are too important to an adventure sports nut to go unrecognized behind an anonymous Craigslist ad. I've got you pegged, and I want in.

Besides always wanting to professionally contribute to and help grow the sports I am passionate about, my resume began burning a hole in my laptop because this would also be for the outfit that represents and amplifies those sports' until-now silent fanatics: The Enthusiast Group.

The letter then went on to describe his skills and experience in detail without letting it become a dull recitation of facts. For example, he cheerfully acknowledged his background as as a "ski instructor, climbing bum, surf chaser and biking grommet," which is definitely a plus around here. (I still regret not taking a season or two and being a ski bum.)

Steve and I were immediately impressed and invited him in for an interview. He lived up to the hype in person, too, so after his references checked out we made an offer. He accepted, and now we're happy to announce that Neal Young is our new Editorial and Community Manager. He's only been here a week and already he's making an impact.

The best part is, Steve and I now get to blame him when the board asks why something is late. :)

Welcome aboard, Neal!

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