Passion. ... No, not the Harlequin Romance kind. We mean what people are most passionate about -- the sports they love most, their hobbies, the favorite things (and products) that make their lives meaningful and fun.

The Enthusiast Group gives individuals the power to share the experience of their passion with others who also share it, via blogging, giving and getting advice, photo and video sharing, etc. We help them find and make new friends with matching passions. And we connect these passionate enthusiasts with companies that want to serve them through a direct engagement strategy.

• Conversational marketing. We create and manage grassroots-driven online communities for companies and organizations that have come to understand the benefits of interacting directly with existing and potential customers and members.
• Conversational media. As a pioneering online publisher of stand-alone communities of passionate users (for climbers, cyclists, mountain bikers, runners, and horse enthusiasts), we can deploy our technology and expertise for forward-thinking publishers who recognize the value of true two-way social media.

How we can help you...

Companies & organizations:

We offer a full range of services designed to get customers and potential customers talking with you. Don't just have a "website" -- deploy the power of conversational marketing, social networking, and consumer-generated content to create intimate ongoing relationships with your customer or member base, and drive sales.

• Private-label social networks (conversational marketing)
  The technology that drives successful sites like YourClimbing.com can be used to create a conversational marketing platform that YOU own -- on whatever topic you want. With our Enthusiast Engagement Platform (E++) we offer a combination of technological know-how and management of the website. (Don't be fooled: Technology alone is not enough. Managing interactive online communities is hard, so utilize our expertise in community management.) learn more
• "Social blog" program
  Companies that can't justify the expense of a conversational marketing site of their own can integrate their brand into one of our grassroots sports communities. Engage existing customers and find new ones within an existing conversational space devoted to your company's target sport.
• Digital media communications services
  Once you've got your interactive online community built, digital media tactics help to further engage your dedicated online enthusiasts. Our experts in conversational marketing and online communities act on your behalf, encouraging participation by your customer base. No more dead, one-way websites. learn more
• Online Reputation Management (ORM) services
  Extend further into conversational marketing with our 24-hour online monitoring service of mentions of your brand throughout the Internet. Our PR experts can alert you and/or engage in those brand conversations. learn more

For information, contact Derek Scruggs, derek@enthusiastgroup.com.

Publishers:

As publishers of successful online communities based on grassroots/conversational media and social networking (see case studies), we know how to engage audiences of passionate online users. Let us help you identify enthusiast niches in your audience base and build active, social online communities -- introducing your media company to a wholly new business opportunity.

For information, contact Steve Outing, steve@enthusiastgroup.com.

Advertisers:

Our stand-alone niche sports grassroots communities are an excellent vehicle for your company's message -- if you are interested in reaching an audience of people who are passionate about their sport. We're especially good at reaching the "mavens" -- individuals who live to [ride, climb, run, race ...] and influence others to try their sport.

For information, contact Derek Scruggs, derek@enthusiastgroup.com.

Event directors:

We can provide grassroots media coverage of your event on one of our stand-alone niche grassroots communities. Photos, video, and blogs come from a passionate user base: athletes and spectators who participate in your event. Traditional media ignoring your event? Grassroots media coverage is the solution.

For information, contact Derek Scruggs, derek@enthusiastgroup.com.