What I'm reading when I'm not playing with Facebook working.

Meatball Mondae (#1)
Seth Godin: "Just as technology propelled certain organizations through the Industrial Revolution, this new kind of marketing is driving the right organizations through the digital revolution."

Facebook and the enterprise
JP Rangaswami: "Facebook is open, it is porous at the edges. Enterprises need to embrace porousness, need to connect with their customers and their partners and their supply chain."

Applying a Social Computing Strategy to the entire Product Lifecycle
Jeremiah Owyang: "You're responsible for the direction of your online strategies for your company or organization, specifically using social media and computing tools to reach, connect, and build communities around your brand. Here's how to do it with a product launch."

Holden Outerwear 078
This is the first flash site I've ever actually liked. Others have impressed me, but mostly in the same way that a heavy metal guitarist does, not as something I would visit multiple times.

My Punchbowl Uses Facebook App to Extend Brand, Not Plan Parties

The "Air Traffic Tower" helps to keeps you aware, coordinated, and relevant
Jeremiah Owyang: "Centralize awareness of the conversation with a tracking tool. Align internal communications to keep track of advocates, detractors, new influencers. Keep track of events, tag and label them as they emerge, during conversations, and after an event."

Two kinds of 'don't know'
Seth Godin: "If you discover that users are afraid or resistant to what you're trying to get them to do, more information is almost always the incorrect response."

Do you know yourself? It's surprisingly hard.
While Gretchen's post is aimed at the individual bent on improving himself, it strikes me that these are good questions for companies to ask of their customers.

Ten Ways Flickr Builds Communities Online - BusinessWeek
Nice overview of some of Flickr's techniques (via Jake)

Chapters Indigo Goes Social
Books have great potential when it comes to social networking. They provide nearly automatic content - book reviews, favorites list, excerpts... Also, users who have read and liked the same book almost always find overlaps with others - a virtuous circle.