New white paper, feedback wanted
Displaying all 6 posts by 6 people.
Post #1
2 replies
Derek wroteon October 8, 2007 at 4:11pm
Hi All,
We just posted a new white paper called "Talk, Why Don't You?!"
One of the biggest issues community & social media sites face is, how the heck do you motivate people to post anything?
We offer up 9 tips, but there are certainly more ways that that. What tips can you share? Post them here as a reply.
You can get the white paper at http://www.enthusiastgroup
We just posted a new white paper called "Talk, Why Don't You?!"
One of the biggest issues community & social media sites face is, how the heck do you motivate people to post anything?
We offer up 9 tips, but there are certainly more ways that that. What tips can you share? Post them here as a reply.
You can get the white paper at http://www.enthusiastgroup
Post #2
1 reply
Biren replied to Derek's poston October 9, 2007 at 11:22am
Nice white paper... one question.. does Points system only work for certain types of websites or all social websites. I am finding it harder to believe that something like that can work for say a Brand site (Saturn)
Post #3
Steve replied to Biren's poston October 10, 2007 at 9:23am
Biren: Depends on what type of Saturn site, I suppose. Saturn has a website called FindYourDetour.com, which has celebrity athletes doing blogs; here's one for legendary rock climber Lynn Hill, who's sponsored by Saturn:
http://www.findyourdetour.
While Lynn is the primary draw, her blog items are open to user comments, and climbers are urged to post photos of their own climbing experiences, and take part in a discussion forum.
For that, I could easily see points being awarded for user participation, with rewards being a discount on your next Saturn car, discounts on auto service at Saturn dealerships, or non-related awards.
Perhaps Saturn starts a social site for Saturn owners/enthusiasts -- having people share photos, videos or stories about exotic places they take their cars. A points system makes sense there.
So the answer to your question, from my point of view, is that if the brand site takes on a social mission, point systems can be relevant.
http://www.findyourdetour.
While Lynn is the primary draw, her blog items are open to user comments, and climbers are urged to post photos of their own climbing experiences, and take part in a discussion forum.
For that, I could easily see points being awarded for user participation, with rewards being a discount on your next Saturn car, discounts on auto service at Saturn dealerships, or non-related awards.
Perhaps Saturn starts a social site for Saturn owners/enthusiasts -- having people share photos, videos or stories about exotic places they take their cars. A points system makes sense there.
So the answer to your question, from my point of view, is that if the brand site takes on a social mission, point systems can be relevant.
Post #4
Dorien wroteon October 12, 2007 at 7:14am
Hi, as the project manager of the citizen journalism project http://www.HasseltLokaal.b
However, I do have some questions about tips 5 to 7.
-Tip 5 (develop a user points system): within our hyperlocal project we have decided at some point not to work with user points, since we've noticed that the competion between the so-called citizen reporters became too big. It wasn't good for the atmosphere. So whether reporters contribute a lot or not, whether they are new are not, we don't make a difference between them. Maybe it doens't work for us because we work in a hyperlocal context in which people meet a lot (constantly) in real life,...I'm not sure. Should we give it a new try or does it depend on the community whether to use user points?
-Tip 6 (cultivate and promote volunteer site editors or moderators). I do believe that a lot of our volunteers are able to help us (professional journalist) moderate and edit the site. So my question doe not lie here, but again within the context of tip5: we've noticed that people of our community who were asked to help us out with things, immediately feel better, they think of themselves as a special user (more special than some others), start to behave like that (boss around etc) and that's not the atmosphere we want to create. Does this (again) have to do with the specific context (hyperlocal) we find ourselves in or should we give it a try again?
-Tip 7 (Everybody loves contests): by rewarding 'posts of the week' etc, we have experienced -again- that competion becomes big, not to mention huge, and that it doens't help the atmosphere among the users, who constantly meet inreal life. That's why we also don't apply this tip anymore. Have others made the same decisions for the same reasons? Who sees this differently? I'd love to learn more!!!
However, I do have some questions about tips 5 to 7.
-Tip 5 (develop a user points system): within our hyperlocal project we have decided at some point not to work with user points, since we've noticed that the competion between the so-called citizen reporters became too big. It wasn't good for the atmosphere. So whether reporters contribute a lot or not, whether they are new are not, we don't make a difference between them. Maybe it doens't work for us because we work in a hyperlocal context in which people meet a lot (constantly) in real life,...I'm not sure. Should we give it a new try or does it depend on the community whether to use user points?
-Tip 6 (cultivate and promote volunteer site editors or moderators). I do believe that a lot of our volunteers are able to help us (professional journalist) moderate and edit the site. So my question doe not lie here, but again within the context of tip5: we've noticed that people of our community who were asked to help us out with things, immediately feel better, they think of themselves as a special user (more special than some others), start to behave like that (boss around etc) and that's not the atmosphere we want to create. Does this (again) have to do with the specific context (hyperlocal) we find ourselves in or should we give it a try again?
-Tip 7 (Everybody loves contests): by rewarding 'posts of the week' etc, we have experienced -again- that competion becomes big, not to mention huge, and that it doens't help the atmosphere among the users, who constantly meet inreal life. That's why we also don't apply this tip anymore. Have others made the same decisions for the same reasons? Who sees this differently? I'd love to learn more!!!
Post #5
Marco replied to Derek's poston October 21, 2007 at 2:02pm
Hi Derek,
I was thinking about the many ways a community manager can encourage user comments:
- asking their opinions
- asking their competence
- asking their testimony
- (...)
There are probably different commitment grades behind different contributions. So we could have a quantitative and qualitative indication of user engagement.
Make sense?
I was thinking about the many ways a community manager can encourage user comments:
- asking their opinions
- asking their competence
- asking their testimony
- (...)
There are probably different commitment grades behind different contributions. So we could have a quantitative and qualitative indication of user engagement.
Make sense?
Post #6
Govindji wroteon June 1, 2008 at 1:22pm
I read the white paper and found very interesting on how to use Social Network and you have given deferent examples on how to use Social Network for a Niche as well as for Comapny.
I just could not stop reading till I finish whole report.
Thank you
I just could not stop reading till I finish whole report.
Thank you